IT'S NOT ME, IT SHOULD BE US - Bilge Agac Magazine - Ferhan Tolga Özen
TLOS OLIVE: Fenolive / Zeytin Hanım Gold / Zeytin Hanım / Zeytin Hanım Beauty
Ferhan Tolga Ozen 26 .08.2019
IT'S NOT ME, IT SHOULD BE US...
We don't have to compromise on everything. "We don't understand each other, we can't agree, we can't get along" etc. has become one of the words we use the most in our daily life. These are the words we hear a lot in every conversation, from our private life to our business relations, from our commercial life to political discourses. When we come face to face, we play our own role.
IT IS NO DIFFERENT IN OUR INDUSTRY
These are the situations we encounter in abundance in our industry."Is the North Aegean olive good or the South Aegean olive good?""Cold pressed or hot pressed is better?""Is there an early harvest or not?"Acknowledging that it is normal to not compromise, We need to develop a formula based on this. Otherwise, this situation seems to break our unity and solidarity. Just when we have come to a point where we can come together and do good things in the world market… Well, what is the main reason for these disagreements? The current market for many producers is small. It is so small that it is one of the rare products whose price has not increased in line with inflation in the past years.
BRANDING AND MARKETING
What do I mean when I say “the market is small”? Turkey is far behind olive oil producing countries in per capita consumption. While it is 13 per capita in Greece and 11 in Spain, we are only around 1.5 kilograms. The first place to achieve market growth should be our own country. When we look at the world, only 5 percent of the total oil produced is olive oil. Our share of this 5 percent market is not even 10 percent. The second thing to do is to find ways to increase this 10 percent rate. In this sense, it is very important to become a brand and market these brands properly. important.
LET'S STAND OUT OF PERSONAL EGOS
We must come together. The most important non-governmental organizations that will bring us together are associations. As can be understood from the definition made in the law, the most important condition for an organization to be considered an association is undoubtedly that it is founded "beyond the purpose of interpersonal unity and profit sharing". Doesn't it hurt? Let's come to ourselves now. No one has the right to offend the distinguished producers of this country. The competitive environment is very valuable to improve ourselves. The aim should be to contribute to this development. While it is time to be united, those who try to destroy it should be prevented. We have producers representing our country and receiving very valuable awards. Well done to all of them. While our country has gained such momentum… While even the categories of olive oil will begin to change… It is time to unite for our country, not to create divisions for our small accounts. Let's put our personal egos aside, please." we enlarge the market?”, “How can we grow from the world market? let's focus on that.
LET'S EXPECT OUR ENERGY RIGHT
Every right step to be taken will prevent minor conflicts within us.
As long as the hot press, cold press, early harvester, North Aegean and South Aegean both get their hard work, there will be none of these discussions. Despite everything, there is a huge market. The market for each product is different. We even need to create such a market that the cold press will also market the product of the hot press. Since the South Aegean oil stocks are depleted, the North Aegean oil should be sold and business partnerships will increase. Let's spend our energy in the right works. Spain, Italy, Greece, Tunisia, Turkey are ranked Let's change the world and take our country to the top of the world olive and olive oil market.
For your health, for your health...
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